Legal
Privacy Policy
Last updated:
Plain English summary
Music Kite is a live entertainment discovery and presence platform for artists, DJs, bands, venues, festivals, fans and related music communities.
We collect the information needed to provide, secure, improve and promote Music Kite. Public profile and event information may be visible on Music Kite, in Live Hubs, in discovery pages, in search engines and on third-party websites where Music Kite embeds are installed. Private dashboard, account, onboarding and admin information is not intended for public display.
You can contact Music Kite about privacy, account deletion, copyright, support or legal matters at hello@musickite.com.
1. Who we are
Music Kite is operated by Tim Lord trading as Music Kite.
For the purposes of UK data protection law, Tim Lord trading as Music Kite is the controller of personal information processed through Music Kite, unless a different role is clearly stated in a specific agreement or feature.
You can contact Music Kite about privacy or data protection matters by emailing: hello@musickite.com
To help route your message, you can include a subject line such as:
- Privacy request
- Account deletion request
- Copyright notice
- Support request
- Legal request
2. What this Privacy Policy covers
This Privacy Policy applies to Music Kite services, including:
- the Music Kite website and web app
- private beta and public beta access
- user accounts and dashboards
- artist, DJ, band, venue, festival, fan and admin accounts
- public profiles
- event and gig listings
- discovery pages
- Live Hubs and embedded feeds
- booking inquiry forms
- messaging and notifications
- saved and followed artists, venues, festivals and events
- calendar-related features
- future Music Kite mobile apps
- future opportunity discovery features
- emails and service communications
- analytics, advertising and marketing pixels where used
It also applies where Music Kite content is displayed through Live Hubs on third-party websites.
3. Music Kite is currently in beta
Music Kite is currently in private beta and may move into public beta.
During beta, features may change, be added, be removed, be limited or be unavailable while the platform is developed and tested. This may affect how personal information is processed, displayed or used within Music Kite.
If we make material changes to how we use personal information, we will update this Privacy Policy and, where appropriate, notify users.
4. Information we collect
The information we collect depends on how you use Music Kite.
4.1 Account information
When you create or are invited into an account, we may collect:
- name
- email address
- password credentials or authentication information
- account type, such as fan, artist, DJ, band, venue, festival or admin
- login activity
- account status
- invitation status
- profile ownership or management status
- communication preferences
- notification preferences
At launch, Music Kite uses email and password login. Social login may be introduced later. If social login is introduced and you choose to use it, the relevant login provider may share basic account information with Music Kite, such as your name, email address and profile identifier.
4.2 Public profile information
Artists, DJs, bands, venues and festivals may create or manage public profiles. These profiles may include:
- display name
- biography or description
- artist, venue or festival information
- images
- logos
- cover images
- profile pictures
- location or town
- genres
- public contact information
- social links
- website links
- Spotify links
- SoundCloud links
- YouTube links
- Instagram links
- Facebook links
- TikTok links
- external media links
- public event and gig information
- other information chosen for publication
Information published on public profiles may be visible to other users, visitors, search engines, social previews, Live Hubs, embedded feeds and third-party websites where Live Hubs are installed.
4.3 Event, gig and discovery information
When users create or manage events, gigs or listings, we may collect:
- event title
- date and time
- venue or festival location
- artist, DJ, band, host or participant details
- event description
- event images or artwork
- ticket or external booking links
- lineup information
- stage, area or schedule information
- recurring event details
- event categories or genres
- availability, cancellation or update information
- event visibility status
Users are responsible for keeping event and gig information accurate, lawful and up to date.
4.4 Live Hub and embed information
Music Kite Live Hubs allow public Music Kite content to be displayed on third-party websites.
When Live Hubs are created or used, we may process:
- Live Hub settings
- embed configuration
- linked artist, venue, festival or event data
- public content displayed through the Live Hub
- branding status
- usage and performance information
- technical information needed to deliver the embedded content
Free Live Hubs may include Music Kite branding or "powered by Music Kite" wording. Paid or approved users may be able to remove Music Kite branding, depending on the plan or arrangement in place.
4.5 Booking inquiry information
Music Kite may provide booking inquiry forms for artists, venues, festivals or related profiles.
Booking inquiries may collect:
- name
- email address
- phone number
- message
- event date
- budget
- location
- other inquiry details provided by the sender
Music Kite passes or displays inquiry information to the relevant account holder or profile manager. Music Kite does not guarantee bookings, availability, payment, performance, attendance, suitability or any agreement made outside the platform.
4.6 Messaging, notifications and opportunity discovery
Music Kite may provide messaging, inbox, notification or opportunity discovery features.
These features may process:
- messages
- system notifications
- booking inquiries
- admin notifications
- opportunity alerts
- artist availability preferences
- "open for gigs" settings
- venue or festival opportunity details
- matching preferences
- read or delivery status
- replies or responses
Venue and festival opportunity discovery may be private between venues, festivals, artists and relevant users. It is not intended to be public fan-facing content unless Music Kite clearly states otherwise.
4.7 Fan account information
Fans may create accounts and use Music Kite to discover, save or follow live entertainment.
Fan account data may include:
- saved events
- followed artists
- followed DJs or bands
- followed venues
- followed festivals
- calendar preferences
- notification preferences
- discovery preferences
- account activity
- location or area preferences, where provided
Fan activity may be used to provide account features, recommendations, notifications, calendar features and discovery experiences.
4.8 Calendar information
Music Kite may provide calendar-related features, including calendar downloads, subscription feeds, Google Calendar integration, Apple Calendar support, Outlook support or future calendar sync features.
Calendar-related features may process:
- saved events
- followed profiles
- calendar preferences
- calendar feed identifiers
- event update information
- calendar subscription status
- connected calendar account information, where a user chooses to connect a third-party calendar service
Music Kite may later support writing saved gigs or events directly to a user's connected calendar, but this is not live at the time of this policy.
Third-party calendar apps may not update instantly. Music Kite cannot control how quickly Google Calendar, Apple Calendar, Outlook or other calendar services refresh subscribed calendars or imported events.
4.9 User uploads
Users may upload or submit content such as:
- images
- logos
- profile pictures
- cover images
- event artwork
- videos
- PDFs
- profile text
- event text
- external links
- embedded media links
- other materials supported by Music Kite
Users must only upload or publish content they own, created, licensed or have permission to use.
4.10 Admin and onboarding information
Music Kite may create or prepare artist, venue or festival profiles before they are claimed by the relevant owner or manager.
Admin and onboarding information may include:
- intended owner name
- intended owner email
- phone number
- internal notes
- onboarding notes
- invite status
- profile status
- claim status
- admin review notes
- moderation notes
- billing or plan notes, where relevant
This information is private and not intended for public display unless it is deliberately published as part of a profile or listing.
4.11 Technical information
When you use Music Kite, we may collect technical information such as:
- IP address
- browser type
- device type
- operating system
- pages viewed
- links clicked
- login timestamps
- error logs
- referral source
- session information
- cookie identifiers
- approximate location derived from technical data
- security and fraud prevention information
This helps us operate, secure, debug, analyse and improve Music Kite.
4.12 Analytics and marketing information
Music Kite may use analytics, advertising and marketing tools, including:
- Google Tag Manager
- Google Analytics
- Vercel Analytics
- Supabase Analytics
- Meta Pixel
- TikTok Pixel
These tools may collect or receive information about how users and visitors interact with Music Kite, subject to cookie consent settings and applicable law.
Marketing and advertising tools may help us understand usage, improve campaigns, measure conversions, build audiences and promote Music Kite.
For more information, see our Cookie Policy.
5. Special category information
Music Kite is not designed to collect sensitive personal information, such as health information, religious beliefs, political opinions, trade union membership, sexual orientation or other special category data.
Users should not include sensitive personal information in profile text, event listings, messages, inquiries or uploads unless it is genuinely necessary and they are comfortable with the relevant visibility.
If users choose to publish sensitive information in public content, that information may become visible to others.
6. Children and young users
Music Kite is intended for users aged 13 and over.
If you are under 18, you should only use Music Kite with appropriate permission from a parent or guardian, especially before creating an account, publishing content, sending inquiries, sharing contact details or interacting with other users.
Music Kite may limit, suspend or remove accounts where we believe a user does not meet age requirements or where use of the platform may create safety, privacy or legal concerns.
7. How we use personal information
We use personal information to:
- create and manage accounts
- provide access to Music Kite
- publish and display public profiles
- publish and display events and gigs
- power discovery pages
- provide Live Hubs and embedded feeds
- send booking inquiries
- provide messaging and notifications
- support fan saves, follows and calendar features
- manage artist, venue and festival onboarding
- verify profile ownership or authority
- provide customer support
- send service emails
- send marketing emails where permitted
- manage beta access
- moderate content
- investigate reports or complaints
- prevent abuse, spam, fraud or misuse
- protect the security of Music Kite
- debug and improve the platform
- analyse usage and performance
- promote Music Kite
- comply with legal obligations
- enforce our terms and policies
8. Lawful bases for using personal information
Under UK data protection law, we need a lawful basis to process personal information.
Depending on the context, we may rely on:
Contract
We use personal information where necessary to provide Music Kite to users, manage accounts, deliver platform features, support profiles, send essential service communications and operate the services users request.
Legitimate interests
We use personal information where necessary for legitimate business interests, provided those interests are not overridden by user rights and freedoms.
This may include:
- operating Music Kite
- improving the platform
- securing accounts
- preventing misuse
- moderating content
- analysing performance
- supporting beta development
- managing user inquiries
- managing public profiles and event listings
- promoting Music Kite in reasonable ways
Consent
We rely on consent where required, such as for certain cookies, marketing emails, optional tracking technologies or optional future integrations.
Users can withdraw consent where consent applies.
Legal obligation
We may process personal information where necessary to comply with legal obligations, respond to lawful requests, keep appropriate records or protect legal rights.
9. Public content and visibility
Music Kite includes public-facing features.
The following information may be public if published by a user, profile owner, profile manager or admin:
- artist, DJ, band, venue and festival profiles
- public event and gig listings
- public images and logos
- public descriptions
- social links
- website links
- music links
- ticket links
- public contact information
- genres
- location or town information
- Live Hub content
- discovery page content
Public content may appear:
- on Music Kite pages
- in search engines
- in social media previews
- in Live Hubs
- in embedded feeds
- on third-party websites using Music Kite embeds
- in future Music Kite mobile apps
- in future API or feed outputs
Users should not publish information they do not want to be public.
10. Private account and admin information
Some information is intended to stay private, such as:
- login credentials
- account email addresses, unless chosen for public display
- private owner contact information
- phone numbers, unless chosen for public display
- internal onboarding notes
- admin notes
- moderation notes
- claim or invite status
- billing notes
- private messages
- notification settings
- fan saves and follows, unless a future feature clearly makes them public
Music Kite will take reasonable steps to keep private information private, but no online service can guarantee absolute security.
11. User responsibility for published content
Users are responsible for the content they create, upload, submit or publish on Music Kite.
This includes responsibility for:
- accuracy
- legality
- copyright permissions
- event details
- venue information
- artist information
- external links
- media uploads
- ticket links
- claims made in profiles or event listings
- keeping content up to date
Music Kite may remove, hide, edit, restrict or moderate content where we believe it is unlawful, misleading, harmful, infringing, abusive, unsafe, spammy, technically harmful or otherwise unsuitable for the platform.
Music Kite may also make minor formatting, metadata or presentation adjustments for quality, consistency, SEO, accessibility, safety or platform functionality.
12. Copyright and content licence
Users must only upload, submit or publish content they have the right to use.
Users grant Music Kite a worldwide, non-exclusive, royalty-free licence to host, store, copy, display, reproduce, resize, crop, format, adapt, distribute, promote and make available their content as needed to operate, improve and promote Music Kite.
This licence allows Music Kite to display user content through:
- Music Kite public pages
- profiles
- events
- gigs
- discovery pages
- Live Hubs
- embedded feeds
- social previews
- notifications
- emails
- search results
- future mobile apps
- future API or feed features
- marketing and promotional materials related to Music Kite
This licence is broad enough to allow Music Kite to operate properly, especially where content has been published publicly, embedded on third-party websites, cached, indexed, shared, sent in notifications or used in platform materials.
Where content is deleted, Music Kite will take reasonable steps to stop actively displaying it, but copies may remain where already shared, embedded, cached, backed up, indexed, required for security, required for legal reasons or technically difficult to remove immediately.
13. Copyright complaints and takedowns
If you believe content on Music Kite infringes your rights, email hello@musickite.comwith the subject line "Copyright notice".
Please include:
- your name and contact details
- a description of the copyrighted work
- the Music Kite URL or location of the content
- an explanation of your rights in the work
- why you believe the content is infringing
- a statement that your complaint is made in good faith
- any supporting evidence
Music Kite may remove or restrict access to content while reviewing a complaint.
Repeat infringers may have their account, profile or access suspended or removed.
14. Booking inquiries and external agreements
Music Kite may allow users to send booking inquiries or messages to artists, DJs, bands, venues, festivals or related accounts.
Music Kite is not a party to agreements made outside the platform.
Music Kite does not guarantee:
- availability
- booking acceptance
- attendance
- payment
- performance
- suitability
- event delivery
- response times
- identity or authority of another user
- the outcome of any inquiry or negotiation
Users are responsible for checking details, agreeing terms, handling payment, managing contracts, arranging insurance and complying with any legal or venue requirements outside Music Kite.
15. Events, tickets and third-party links
Music Kite does not sell tickets directly at this time.
Music Kite may link to external ticket providers, venue websites, festival websites, artist websites, social media pages, streaming platforms, maps and other third-party services.
Music Kite is not responsible for:
- third-party websites
- ticket availability
- ticket pricing
- event cancellation
- event timing changes
- venue entry rules
- age restrictions
- refund policies
- accessibility information on third-party sites
- external privacy practices
- external security
- external content accuracy
Users and fans should check directly with the relevant artist, venue, festival, organiser or ticket provider before travelling or making plans.
16. Marketing emails and service emails
Music Kite may send service emails, including:
- sign-up confirmation emails
- password reset emails
- magic link or login emails if introduced
- account invitations
- booking inquiry notifications
- system notifications
- security notices
- beta announcements
- important platform updates
Music Kite may also send marketing emails, newsletters or product updates where permitted.
Users can opt out of marketing emails separately from essential service emails. Essential service emails may still be sent where needed to provide the platform, maintain account security or communicate important service information.
17. Cookies, analytics and advertising pixels
Music Kite uses cookies and similar technologies.
These may include:
- essential authentication and session cookies
- Supabase-related authentication cookies or storage
- Vercel-related hosting and performance technologies
- preference cookies
- analytics cookies
- advertising and marketing pixels
- conversion tracking technologies
Music Kite may use tools such as:
- Google Tag Manager
- Google Analytics
- Vercel Analytics
- Supabase Analytics
- Meta Pixel
- TikTok Pixel
Music Kite is building its own cookie consent system. Where consent is required, non-essential analytics, advertising or marketing cookies should only be used in line with the consent choices available.
For more detail, see our Cookie Policy.
18. Who we share information with
We may share personal information with trusted providers who help us operate, host, secure, analyse, communicate and market Music Kite.
These may include:
- Supabase, for authentication, database, storage and backend services
- Vercel, for hosting, deployment and analytics
- Resend, for email delivery
- GitHub, for development and code hosting
- Google, for analytics, tag management, workspace tools, calendar features or future login features
- Meta, for advertising or marketing pixels
- TikTok, for advertising or marketing pixels
- Stripe, if payments or subscriptions are introduced later
- other service providers needed to operate Music Kite
We may also share information:
- where required by law
- to protect Music Kite, users or the public
- to investigate misuse
- to respond to legal requests
- to enforce terms and policies
- during a business transfer, restructuring or similar event, if relevant in the future
We do not sell personal information.
19. International transfers
Some service providers may process information outside the United Kingdom.
Where personal information is transferred internationally, Music Kite will take reasonable steps to use appropriate safeguards where required by applicable data protection law.
20. Data retention
Music Kite keeps personal information only for as long as needed for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.
Because Music Kite is in beta and features are still developing, specific retention periods may vary depending on the type of information and how it is used.
In general:
- account information is kept while an account remains active
- public profile and event content is kept while it remains published or needed for platform records
- admin and onboarding records are kept while needed to manage profiles, claims, invites, support, moderation or legal issues
- inquiry and message records are kept while needed to provide messaging, support, safety, moderation or account history
- analytics and technical records are kept as needed for security, debugging, reporting and improvement
- backup copies may remain after deletion as part of normal system backups
- some records may be retained where necessary for legal, security, fraud prevention, dispute or compliance reasons
Users can request deletion of their account by emailing hello@musickite.com.
21. Account deletion
Users can request account deletion by emailing hello@musickite.comwith the subject line "Account deletion request".
At launch, Music Kite does not provide an in-app account deletion button.
When an account deletion request is received, Music Kite may need to verify the requester's identity before acting on the request.
Deleting an account may not immediately remove all content in every context. Some information may need to be:
- removed
- unpublished
- anonymised
- transferred to another authorised manager
- retained for legal, safety, security or dispute reasons
- retained in backups
- retained where already embedded, cached, indexed or shared
If a user manages a public artist, venue or festival profile, Music Kite may need to confirm ownership, transfer, claim or publication status before removing or changing that profile.
22. Your data protection rights
Under UK data protection law, you may have rights including:
- the right to be informed about how your data is used
- the right to access your personal information
- the right to correct inaccurate information
- the right to request deletion
- the right to restrict processing
- the right to object to certain processing
- the right to data portability
- the right to withdraw consent where processing is based on consent
- the right to complain to the Information Commissioner's Office
These rights are not absolute and may depend on the context.
To make a request, email hello@musickite.com.
Music Kite will usually respond within one month. If a request is complex or if multiple requests are made, we may need more time as allowed by law.
23. Security
Music Kite uses reasonable technical and organisational measures to protect personal information.
These may include:
- authentication controls
- database security controls
- access restrictions
- platform monitoring
- secure hosting providers
- permission-based dashboards
- admin access controls
- security logging
- backup and recovery processes
However, no internet service can guarantee complete security. Users should use strong passwords, keep login details private and contact Music Kite if they believe their account has been compromised.
24. AI usage
Music Kite does not currently provide user-facing AI features at launch.
Music Kite may use AI-assisted tools internally or manually to help prepare draft profile text, event descriptions, support content, marketing material or onboarding material.
Where AI-assisted content is used, users remain responsible for reviewing and approving any content before it is published on their profile or event listing.
If Music Kite introduces user-facing AI features in the future, this Privacy Policy may be updated to explain how those features work and how personal information is handled.
25. Future mobile apps and integrations
Music Kite may later provide mobile apps, progressive web app functionality, calendar integrations, richer notification systems, social login, payment features, API access, opportunity discovery or other features.
Where future features involve new types of personal information or new ways of using data, Music Kite will update this Privacy Policy where appropriate.
26. Third-party services and links
Music Kite may contain links or embeds from third-party services, including:
- Spotify
- SoundCloud
- YouTube
- TikTok
- ticketing providers
- venue websites
- festival websites
- Google Maps
- calendar providers
- other external websites and services
Third-party services have their own privacy policies, terms and practices. Music Kite is not responsible for how third-party services collect, use or protect personal information.
27. Changes to this Privacy Policy
Music Kite may update this Privacy Policy as the platform develops.
If changes are significant, Music Kite may notify users by email, in-app notice or another appropriate method.
The "Last updated" date at the top of this page shows when this policy was last changed.
28. Contact Music Kite
For privacy, legal, copyright, account deletion or support requests, contact:
Please include a clear subject line so we can route your request properly.